ICONE ARENA,
IN THE HEART OF
TOMORROW'S CITY

The ambition of Icone Arena is to inscribe a new, strong and iconic architectural object in the heart of the Toulouse urban area, based on an original programme.
Innovation and Entertainment are at the heart of the project. A project that brings together the actors of sport and interactive and digital leisure in order to offer visitors a unique experience. An Arena esport, a new and modular room, will be the ideal place to host all types of events. In addition to being an attractive location, Icone Arena will also offer a coliving area, a unique accommodation solution, halfway between hotels and shared accommodation.
All audiences, young people, families, professionals... are concerned by this program and will be able to discover, practice, train or entertain themselves in a creative, fun and unifying environment.

Icone Arena is a driving force behind the visibility of the sport and a tremendous opportunity for economic and tourist development for the Toulouse Metropolis and could thus be fully integrated into the framework of the 2024 Olympic Games.
Icone Arena contributes to the development of the Hers metropolitan park, a major leisure and sports valley at the entrance to the city, by expanding existing leisure areas and creating a pool of pleasant living facilities and an ecological corridor through the urban area.

Dessine-moi Toulouse aims to accelerate the transformation of the metropolis by mobilizing innovative companies and young talents to bring out new practices.

The enhancement of heritage, the artistic and architectural dimension, the affirmation of the identity of the territory, the support for the energy transition and the development of nature in the city are some of the main objectives selected for this call for projects.

Icone Arena, winner of Dessine-moi Toulouse. Tisséo Collectivités website - Multimodal exchange centre Argoulets

AN SPORTS
E‑AND LEISURE AREA
6,380M M2

From the drones race to the interactive escape game, via an innovative sports hall, several operators share these two levels to create an absolutely unique universe. The circulation of the two wide and glazed levels will serve the whole of this totally innovative leisure complex, which will attract fans of attractions and new technologies.

AN ARENA
1,549 M2

With a capacity of 458 seats, this new and modular hall is the ideal place to host all types of events: conferences, seminars, shows, sports events... It is completed by its reception and cocktail area located on the 5th floor with direct access to the atrium

COLIVING
4,700 M2

Coliving, operated by Colonies, is a new accommodation solution, halfway between hotels and colocation. A place to live, work and exchange at the same time, the coliving solution ensures optimal comfort for everyone, while creating an exceptional meeting place for users.

A CENTRAL ATRIUM

The atrium is the place of exchange between the different activities, a real 3D agora of the project, it is an island of freshness and a skylight that contributes to the prestige of the building. This space allows to promote the quality of use and comfort with the control of outdoor environments. It enhances the conviviality and communication of the place through an inner journey.

A TERTIARY AND
TRAINING AREA 2,700 M2

Articulated around the central atrium, the office spaces will be occupied by companies from the sports sector. The working environment created is comfortable and encourages meetings and exchanges between the various actors, thus creating synergies.

THE LAST FLOOR, A PANORAMIC VIEW OF THE CITY

FROM THE EXIT OF THE METRO,
A REAL URBAN EXPERIENCE

Building a public space on the edge between a large square and large landscaped areas. It is with this in mind that we have planned a real archipelago of plant islands between the central square and the Hers park. The main square itself is designed as a vast circular space that allows festive and recreational events to be held. It is here that we called upon a visual artist, Sophie Balas, to build a graphic work on the ground that resonates with the building's facades.

The crossing of the parking relay will be colourful and interactive through a play of colours on the ground and the urban furniture arranged. The journey will be an experience in itself with spaces for games, encounters and relaxation.

On either side of the crossing, local shops will be set up within evolving structures.

A soft and complete micro-mobility offer will be available to users (electric scooters, bicycles, electric scooters...). Electric cars will also be available for car-sharing.

Connected mailboxes will be set up to collect packages and mail allowing 24/7 deliveries. The project is designed to be used to develop solidarity practices within the building and for metro users.

THE CHALLENGES, OUR AMBITIONS

OUR AMBITIONS

To promote the metropolis at the local, national and international levels by developing the visibility of the sport practice
Create a technological flagship to attract tourists, businesses, etc.
Enhance the Argoulets site by proposing a complementary and new program

URBAN ISSUES

Requalify the entrance to the city of Toulouse by expanding existing recreational areas and creating an ecological corridor through the urban area
Strengthen the mobility hub by maintaining the parking offer and setting up a soft mobility offer
Contribute to the development of the Hers metropolitan park, a major leisure and sports valley
Participate in the cohesion of the Argoulets site in order to create a pool of equipment that is pleasant to live in, a metropolitan polarity

ARCHITECTURAL ISSUES

Design an iconic building and signal
Successfully superimpose new uses and meet the related energy challenge
Work on the materiality, spatiality and quality of indoor environments

ENVIRONMENTAL ISSUES

To be directly part of the roadmap for a positive energy region in 2050, with the promotion of sobriety, energy and environmental performance
Favour passive solutions to limit the building's energy needs thanks to a bioclimatic design that enhances the resources offered by the surrounding environment (solar energy, rainwater harvesting, etc.)
Limit sources of losses and stabilize indoor climatic conditions by controlling solar gains in summer and promoting passive and natural coolingy

THE DESIGNERS

EDELIS, Groupe GCC

With more than a century of experience, GCC is one of the French leaders in Construction, Energy and Real Estate Development activities

OUR METER

As a real estate developer for more than 30 years, we develop, build and market projects that meet the expectations of first-time home buyers, investors and social landlords alike. Present in major cities, we aim to create high-quality real estate programs that offer attractive living environments designed to make everyday life easier. In collaboration with local authorities, we contribute to the dynamism of the territories because we believe in the values of the local economy. In an even more eco-responsible approach, we are able to offer our customers, beyond simple compliance with the 2012 Thermal Regulations, certified housing for Habitat & Environnement and HQE (High Environmental Quality).

OUR MISSIONS

Through our policy of residential offers open to all, we contribute to the creation of cities on a human scale, sustainable and where life is good. With this in mind, we have set ourselves 3 priority missions:

BUILD VALUABLE
HERITAGES

Whether you are planning a real estate project as part of a residence or an investment process, we help you build up a valuable asset by offering you quality, energy-efficient properties with attractive locations.

CREATE NEW LIVING
ENVIRONMENTS

Because we believe that the living environment has a direct impact on quality of life and well-being, we strive to create comfortable, efficient and secure residences. Our projects benefit from quality services, have landscaped outdoor areas and are located close to all amenities: public transport, schools, shops... They contribute to a peaceful daily life.

CREATE HOUSING
FOR ALL

We believe in social and generational diversity, this diversity that allows the development of vibrant and diverse cities. In this perspective, we have built a real housing policy for all: a wide typology from studios to 5-room apartments, controlled prices, specific provisions such as social housing loans, reduced VAT or student and service residences...

OUR TEAMMATES

MASTER OF USE

Stakrn is a French company, based in Montpellier and Manchester, dedicated to the economic development of sport (or electronic sport). Co-founded and chaired by Boris Bergerot, Stakrn is one of the main players in the esport business, offering the following B2B services in particular:

Strategic consulting
Business events
Player management
PR and communication

Stakrn is involved in numerous projects in France and abroad and has one of the largest professional networks in the sport, with more than 50,000 professionals in contact via the main Linkedin groups dedicated to video games and electronic sports. With consultants and strategic partners on all continents, Stakrn is able to respond to any project related to the sport.

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PROJECT MANAGER URBAN PLANNER

C+2B Architecture is an agency born in 2018 from the merger of SCP Branger & Romeu with SARL c+b architec- ture. Julien Coutineau and Julien Bellart, the latter's founding architects, joined Claude Branger to form a single entity, combining renewal with experience.

Based in Toulouse, the agency is made up of 7 people. 4 employees are present around the 3 associate architects. The agency's work is in line with Claude Branger's expertise but is developing a new approach thanks to the contribution of the new partners and the rest of the young and dynamic team. C+2B Architecture strives to place environmental requirements at the centre of discussions in order to integrate environmental objectives as a transversal issue to provide a coherent global response to all its projects.

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PROJECT MANAGER URBAN PLANNER

Beyond the pilot operations, spectacular renovations of old centres and the implementation of eco-neighbourhoods designed to solve all the city's problems, it is essential to think of the city as a daily reality. It is necessary to invent strategies to support the movement rather than limiting oneself to planned, heavy and sometimes inappropriate operations.,

The city is first and foremost what we make of it. All our daily actions, all public policies (from school management to culture and sport) contribute to making the city of tomorrow. In our opinion, it is essential to move from a policy of public spaces to a policy of public spaces. The singular public space is, beyond urban development, the question of living and acting together that is raised. It is this objective, of a liveable city, much more than the application of technical recipes redesigned in line with environmental fashion, that can give us hope for a sustainable city.

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OPERATORS

Centre dedicated to automotive simulation, Open Score offers a variety of activities based on visitor profiles and offers a unique experience combining real cars, state-of-the-art simulation devices and competitions.

The DING group is dedicated to the world of sports and offers several distinct but complementary services: Ding Studio (content creation sites), Ding Production (media activity for brands) and Ding Esports (electronic sports development activity)

This is an catering and cocktail parties establishment, hosted and animated by a leader strongly involved in the gaming community. All menus and the dishes are homemade (burgers, sandwiches, salads with products of French and EU origin depending on arrival)

PowerHouseGaming is a school that trains its students for sporting professions. The training provided is both pre- and post-baccalaureate and concerns an audience with a strong interest in video games and their practices, their challenges, as well as having an appetite for new technologies.

Gear Prod is a development studio from Montpellier that designs immersive and innovative experiences in France and abroad. Game design, industrial design, artificial intelligence... We combine our know-how to create fun experiences in a virtual environment where physical interaction and collaboration are at the heart of gaming mechanisms.

The Mindefit company offers a centre of mental and physical performance dedicated to professional sports players, top athletes, company managers and executives and students of higher education. With a unique and innovative concept, the performance centre is divided into several parts: Mental preparation, SPA/relaxation and Sport and Health Preparation

Drone Interactive, by INTENT, develops the first multiplayer leisure experience that combine drone piloting with augmented reality. Thanks to pilot assistance functionalities, virtual flight space, contactless collisions and real-virtual interactions, UAV control becomes intuitive, fun and safe (for players and equipment).

Designing and marketing equipment adapted to people with reduced mobility (PMR) to practice video games

UPSIDE VR is an indoor leisure park dedicated to virtual reality. Customers can push the boundaries of reality by living new experiences in a place where dreams become reality. Four universes are provided so that everyone can be immersed, as far as possible, in their very own experience.

The experience developed by Bigger Inside for out-of-home recreation is a real life competitive game, in which players, equipped with sensors and RV helmets, confront each other by moving naturally through a physical labyrinth, whose limits and obstacles are merged with their fanciful virtual representation.

Stakrn is one of the main leaders in the Esport industry. A French company based in England, the United States and South Africa, Stakrn provides entrepreneurs from its Esport startup incubator with a network of skills, knowledge and investors to help them grow.

Professional team player sports in several games (Fortnite, League of Legends, FIFA,...) also providing support for young players in an educational and sporting context

Summer camps transforms housing in major cities into a real life accelerator. We design and operate designer living spaces, fully equipped and focused on sharing space and encounters.